Attracting more ideal clients YOUR WAY with India Jade

posted by

Personal
BUSINESS
PODCAST
follow @brittaweickert

I'm a multi-passionate creatrix who believes you can achieve rebellious wealth & do business & life your way.  Here you'll find recent podcasts, youtube videos, blog posts and more about all things business mastery, mindset & magic.

Podcast
Tips & Tricks
Mindset
Personal
Business
more categories

Hi, I'm BRITTA

In today’s Guest episode with India Jade we touch on attraction/magnetic marketing. India shares her secrets from her 7+ years of corporate sales & marketing & what she has learned through different niches and being her own boss. If you feel lost when it comes to finding YOUR clients, this episode is for you.

Episode Highlights:

  • Attraction marketing and how embracing who you are will make you more money
  • How the bullshit in our head can hold us back from dream clients
  • Why you should CELEBRATE every unfollow
  • How self-care can make or break your marketing & client attraction

Break the rules with India: @indiajadecoaching

Find more from Britta at riserebelliously.com | @brittaweickert

Transcript
Britta Weickert:

Welcome back, rebels. Thanks for joining me for another one today I have I guest speaker with us

Britta:

India. Jade is a business coach and attraction queen who helps female entrepreneurs embrace their inner bad bitch, magnetize their marketing and make bank their way by blending the woo and the work as a personal development junkie with over seven years experience in corporate sales and marketing, she's an expert in blending the feminine and masculine energies to help your business thrive in a way that feels good for you.

Britta Weickert:

Welcome India. Thanks for joining.

India Jade:

Thanks for having me.

Britta Weickert:

Awesome. So where are you coming from? Because your accent definitely is going to be the first thing people noticed.

India Jade:

It always is I live in Jersey, but old Jersey. So it was in the channel islands, which is this teeny tiny island just off France.

Britta Weickert:

Awesome. Okay, so I'm going to start this off with some fire questions. What are you grateful for today?

India Jade:

Today., I am grateful for my relationship right now. My boy is moving in with me this week. So everything's a little crazy and a little hectic, but it's really exciting. So that's what I'm grateful for right now.

Britta Weickert:

Oh, that's a fun step. So, what are you currently reading?

India Jade:

I am reading a book called jug on by Bella Mackie. I'm a really keen runner and it's all about how running helps have mental health. It's really cool.

Britta Weickert:

That's awesome. And what was your first job?

India Jade:

My first job when I worked at my uncle's party shop. So it was like selling fancy dress costumes and balloons and all that sort of stuff, which was kind of cool and fun, but also has left me with like a lifelong fear of balloons. Like I'm traumatized.

Britta Weickert:

Okay, well, that's terrifying and I know what not to send you. You know, I don't really see a lot of people with balloons. I feel like balloons are kind of a young thing. So we have that going right. As we get older,

India Jade:

that's what I'm grateful for today.

Britta Weickert:

And every day. what's on your nightstand.

India Jade:

Nothing is on my nightstand. Well, I know got a lamp because my account likes to wake me up by knocking everything off my nightstand. I've had a lot of smashed glasses, so I have learned not to leave anything on there.

Britta Weickert:

Cats What was your favorite vacation? If you can't think of one, do you have any vacations coming up?

India Jade:

I don't have any coming up. I wish I did. I think we're going to try and get to France sometime in the next couple of months, but my favorite. I'd have to, I went to New York when I was 10 and it was like winter time and it was snowing and it was super magical, but I really want to go back as an adult now I can have a completely different experience, but that was really magical. And I also went on safari to Kenya when I was a kid of the family. And that was just incredible and a massive animal lover. So that was just amazing.

Britta Weickert:

That's really cool. I'm very jealous of that one. As far as New York, I'm not very jealous because I grew up, but yeah. It's but I will say I recommend going in this house. I'm actually experiencing New York outside of what people think of, like the Christmas time and actually going there and like having like brunch and just walking around the city and enjoying like nice weather. Cause that's that experience I think is way better. That's also way less. I mean, it's always crowded, but it's less crowded.

India Jade:

Yeah. Like full sex in the city vibes.

Britta Weickert:

Yes, exactly. Especially if you go in like, during like the middle of a Workday, like don't get me wrong. They'll still be plenty of people outside. But it's a cooler experience because you get to kind of like see the city in a different way.

India Jade:

That's cool.

Britta Weickert:

So how did you get to where you are today? What started you on this journey?

India Jade:

So I been lacking in corporate sales and marketing for about eight years. And I've also, this is two things. It's kind of the marketing side of it. I was already doing a corporate and I just, I know I've. Being an entrepreneurial one, spin entrepreneurial. I've had like a lot of side hustles over the years. I always knew I was going to watch myself. And then on the other side, I've also had a lot of mental health problems from my life. I had severe depression, eating disorders, anxiety. I went through some really, really tough times. I was suicidal, kind of from 19 to 25. I was in a really dark place came out of that, I got really obsessed with personal development. So I was in therapy for a long time. And then I got really obsessed with personal development, which is what helped me get over that. So it was kind of a combination of those two factors when I first got into life coaching because of kind of my personal journey and I did enjoy it, but I think that the business coaching and that side of it made more sense because of my corporate history found that I was really targeting female entrepreneur. I was like, that's the kind of class I wanted to work with because that's who I was. So making the pivot into business coaching, but with still a lot of emphasis on your mindset and on yourself, Kat just felt like kind of the sweet spot for me.

Britta Weickert:

Awesome. what have you been able to take from your corporate job and marketing skills and skillset and brought it over? What was the most beneficial?

India Jade:

All the strategy, you know, it's all applicable. It all moves across all businesses. So I'm so grateful that I've been able to do that and build that career. I've worked in both agencies and in house roles. So I had so much experience of like a range of sectors. So that kind of the strategy that the core knowledge and skills. Amazing. So that was really helpful having that and then kind of being able to combine it with my like personal experiences and kind of what I knew about the coaching atmosphere and coaching industry has just been really helpful, but I'm definitely grateful for the corporate experience. Cause I think it's made me how good I am at what I do.

Britta Weickert:

Awesome. And what have you thrown out the window from your corporate skills? Like what was the parts that you were just like, no, fuck that shit I'm out of there.

India Jade:

I mean, to me, it's just, it's the freedom, the flexibility. Just the general kind of getting up. I know everything's done a little crazy the last couple of years, anything with any way with everything we've been going through, but having that flexibility and the flexibility in how we work, how we structure our days, what we do, but also kind of with your marketing and ed in corporate, that. You know, I had some high level roles, so I was kind of in charge of a lot of stuff. There's always kind of expectations of how people want that companies. And when I was doing it for big companies, it has certain restrictions on how creative or how expensive experimental I could be with what I do. So I love just having a completely blank canvas with my business and getting to break the rules, which is something I'm so passionate about and have fucking fun with it. You know, like it doesn't have to be, I think that's the difference from corporate, right? Like it gets to be more fun. And I think you lose a lot of that in the corporate.

Britta Weickert:

Yeah. And I think it's really hard for a lot of people to have fun in their work, like redefining, you know, their jobs and hard work and understanding that you can still have fun. So it sounds like you've been able to see both sides, which is really cool. And you bring that level of corporate experience and knowing that having fun still is going to make you successful, you know? What would you tell somebody who maybe wants to have more fun in their business or even in their job? Like what could they do to attract more fun into their life?

India Jade:

But I think step one of that simply has to be making it a priority. Like just deciding that that's something that you get to prioritize and that you want to prioritize. I think so often it just gets put on the back burner because we tell ourselves that we have to focus on everything and we have to be serious and be professional. Um, I generally don't find if anything you think you have to do or should do. So I think just that mindset flip, right. That mindset for the, do you get to have fun? And actually like one of my favorite affirmations and I share it a lot is that having fun is a money-making activity. Like self-care is a money-making activity because when you so focus on those things on having fun on looking after yourself and prioritize more joy in your life that feeds into your business. You are going to perform better. You're going to be more inspired. You're going to be more creative. You're going to have better ideas. You're going to perform better. So rather than thinking that, you know, there's no time or space for fun, because we've got to be serious about our business. It's changing our mindset to believe that actually having more fun, having more joy is a good thing for your business.

Britta Weickert:

So do you think it directly relates to marketing, like having fun and actually attracting clients?

India Jade:

Definitely. And especially, I think in, you know, in the industry, it's all like personal brands, people want to see that side of you people, uh, uh, forming a relationship with you as much as your business. So they want someone they're going to get on with, you know, if you lack or the carts, it's a really intimate relationship. So you want someone who feels like a friend. You want to have someone that you can have fun.

Britta Weickert:

Um, what would you say to somebody that's like terrified to show themselves because they think it's going to deter clients.

India Jade:

first of all, I, I get it. I think we've all been there at one point. It's a natural fear, but honestly, the things that you worry about most deterring your clients are the exact things that are going to call your dream clients into you. The people who don't get it, the people who don't like it. On your fucking ideal clients. So screw him no offense, but you know, they're not the ones for you to worry about because if they that's literally the reason why they're not your ideal client, if they don't get you and it's the real, you, you want people to connect with, not this idea of you that you think you need to be in your business. So those things that's value. They're the things that people want and need to see to really connect with you. And if you're ready, Scott, just start with baby steps, start putting little bits and more and more out there, and it'll get easier to go home

Britta Weickert:

for sure. So what would you say to somebody that's like afraid to actually lose their audience? Because they think that that audience is only attracted to one thing or attracted to their, their fake version.

India Jade:

Right. So firstly let's not get caught up on the numbers. Like, yes, we want to build an audience, but when not getting obsessed with vanity metrics, so it's much more important that you've got a quality audience that really gives a shit and really engages with you. Then having a large audience that doesn't give a crap and it isn't ever going to buy what you're doing. So it's completely natural that if you start pivoting and being more of your real self, yeah, you're probably going to lose followers, but that's okay. Because the ones you're losing, as I just said, are not the right people for you. So it's completely normal. They'll drop off, but what you're actually doing is creating an audience that's much more engaged, much more interested in what you're doing. So although those numbers might drop at fast, the audience that stays and that then grows are going to be so much more warm to you and your business and everything you're doing. So it's going to be so much better quality.

Britta Weickert:

Yeah, for sure. So it's almost like you got to celebrate the, the unfollows as much as the follows and celebrate. Yeah,

India Jade:

absolutely waive them on their Merry way because people that don't get it and aren't engaging. They're not doing any good. Can get concerned about their follower count, but your engagement rates such a more important metric. So if there are people that are following you, but don't connect to what you're doing, they're going to be damaging your metrics more because they're not going to be engaging. So actually it's better that they stop following you and then fuck it. You've got people that are more highly engaged, and that's better for you. The algorithm's going to love you more because you've got more engaging content and it's actually going to be a win for you in the long run.

Britta Weickert:

Hell. Yeah. So what would you say to somebody that's actually trying to market themselves and market their business, and they're trying to follow all of these trends and follow all of these rules on how to do it, and they just feel stuck. And so they don't do anything.

India Jade:

Yeah. It's and it's such a real problem, I think, especially in the early days of your business, because you kind of go into consuming, mode right. And we're learning all these new things and we're trying to implement them. And then half the time. Things contradict each other. Anyway, we learned so much stuff and it doesn't even like compliment each other. So the first thing to do is. Fuck the rules, right? Like any idea that you have to do anything one way, like I always say, if a coach tells you that you have to do something a certain way, it run a fucking mile because it's never the case. There is always different ways to do every single part of your business. But it's about finding the way that one works for you that works for your audience and feels good for you, right? So you want to find that sweet spot of something that is effective works well for you and just feels good. That feels aligned with what you're doing that you don't hate doing because no one wants to do that. So a lot of it's going to be trial and error as well when you first start out. So don't be afraid to try different stuff out. Don't overwhelm yourself, trying to do a hundred things at once. So if, again, if like the hundred things that you think you're supposed to be doing, pick one way, try it out, see how it goes. It's trial and error tweak get adjusted. If you don't like it, if it doesn't work, toss it in the band and try the next one.

Britta Weickert:

Awesome. So do you have any examples of when this works for you when you were able to attract more people by being yourself and not overwhelming yourself with a million things. And it really Enbrel.

India Jade:

Oh, for sure. I mean my whole life coaching business at the start. So as I said, Adia, I stopped as a life credit. And then I pivoted into business coaching and I. I realized that I only went into life coaching because I had this weird limiting belief that I couldn't be a business coach until I'd been some sort of the coach fast. Right. Like I couldn't start off as just a business coach because I hadn't been a coach, even though I had all like the business and sales and marketing. History and experience, but that was this stupid little voice in my head that we often get saying that I have to be a coach first. So I was a life coach. And honestly, if you look back, I share it sometimes on my platform now. And it's like always gets crazy responses cause it's fucking hilarious. And no one even recognizes me. And I was this like, like pasta blue and pasta pink and really pretty and flowy. And I swear, I even just taught like this because I was alive protein. You had to be really like peace and love addict, honestly. I didn't know who the fuck that got it was me, but I was, it was awful. I looked back and it was so I thought I had to be. And then to be fat, even before I pivoted into business coaching, I kind of started making the shift where I was like, I don't know who the fuck this is like, this is not me. And like it, the business was fine, but it wasn't thriving. And I just let us go out to be a better way of doing this. So I started. Swearing more and just being more real, being more myself and sure enough, it picked up. And then I made the pivot into business coaching because I was like, fuck, this. This is like, that's what I do am I, I'm a marketing professional and I really want to help female entrepreneurs. And I'm very passionate about female empowerment and helping women build their businesses and make a fuck ton of money. And as soon as I made that transition and I fully owned who I was when I did that. And then I was more passionate about what I was doing and it, it just exploded from that. Like that was, that was such a huge shift and my audience and I definitely lost followers. Like we were talking about before my God, I completely lost a lot of followers, but the ones that I've gained so much more aligned to me are the people that actually fucking want to work with. So yeah, I've definitely been there and done that. Yeah,

Britta Weickert:

fuck. Yeah. Had the same experience where in the beginning, I don't even know who the fuck that was and my clients directly related to that. I was not aligning with them. I felt like I had to like put on this facade at all times and I hated it. And I was like, I'm my own boss, but I'm not enjoying this. And now the people that I'm working with are more attracted to in all fields. Like my coaching clients, my web design clients, my photography clients, my business mentorship in general. All of these clients enjoy and actually are more attracted to what I'm doing now, even though it's not them, you know? And so, and that's, what's so interesting. I have, uh, an example of this girl, who's like all pink and love and peace and everything. Right. She's fucking amazing. I love her very much, but she, she found me through my other business and, That business it's a passive income shop. So it's not really about me. It's more about what I, what I provide. So, you know, you don't really get a feel for who I am and she wanted to work with me privately. And she was like on the fence. And then I sent her like my real website, my actual Instagram, like she started following me. She started getting into my room. And she signed on immediately. And like, this is the kind of person that you would look at and you would be like, she's never gonna work with me because we're so different, but that was completely not the case. And so it's so often just a fucking fear in our heads. It's all in our heads. It's completely in our heads. And I feel like the story directly relates to what you're saying and is a prime example.

India Jade:

Yeah. And I think that's really interesting as well because that's two different sides to it. Isn't it. As people. Relate to us and want to work with us because that's similar to us and they see themselves in what we do and in us. And then there are people that aren't going to be the same, but they, there are characteristics that either they maybe aspire to or just know they need more of like it's that contrast. That actually is what they need from you. So that's what draws them to you. So I think, yeah, we get so in our heads and we tell ourselves these stories rather than just fucking be enough cells and letting the people that want to work with us, come work with us, you know? Right. It doesn't have to be any more complicated than.

Britta Weickert:

Yeah. And that's, that's a really good point. You're bringing up the complication. I think that in this industry, and, not just in business, but also just like in careers, like if you're trying to get a promotion or if you're trying to grow your business, if you're trying to do any of these things that mean success to you, it's so easy to over-complicate it and get stuck. Right.

India Jade:

It really is. And I think, especially as women, I hate to say it, but we all the west we get in our own heads, we overthink everything, you know, we really do over complicated and sometimes it is just that taking a step back and be like, is this actually true? Or is this just some bullshit story I'm telling myself?

Britta Weickert:

Yeah. I, I agree. Do you think that it's harder for women to market or do you think that it's harder for them to put themselves out there?

India Jade:

Not necessarily, I think, and obviously it depends what you do and what niche you're in all those things. I think, especially like you and I we're in quite a women centric niche. Right. There are a lot of male coaches as well, but we work with women who we're in that circle with women and people want to work with women, but I think the women have more. And I'm obviously be completely generalizing here and I'm not, you know, not saying that men don't have issues with all women do or whatever, but I think that we tend to have more bullshit to work for that. We tell ourselves to put ourselves out there. Right. And I think a lot of that is. Age old, archaic shit for society that we've been taught. A lot of that is more detrimental to women than men. So we have these barriers that have just been ingrained in us that we have to work a little bit harder to get through some times.

Britta Weickert:

Yeah. So what would you say is like one of the first steps to overcoming this

India Jade:

question? I think a lot of it always comes down to just making sure you're always doing the work on yourself, right? Not just on your business, prioritizing yourself, yourself, Kat, your confidence and. Not being in denial about it being opened to these box, to these limiting beliefs, knowing that the work's never fucking done. And I think that's a big one. Like you work for something you think it's done and then fucking two months later, hello, there it is. Again, you new new devil, right? These things come back and all different ways to horn us. So kind of, I think the more you can accept that the work is never done. It's, it's a continuous, I hate to use the word journey because it's so fucking blunt and cliche. Also, it is what it is. So, you know, it's a journey. So. Knowing that it is a continuous thing that you need to keep working on yourself and making sure it's a priority, just like the having fun, like self-care all those things you can't ignore that and grow a successful business and that you certainly can't sustain it anyway. You can probably get to a certain point, but it's going to crush this up down if you're not doing that in a work and looking after yourself properly. So just make sure you protect, prioritize in that. And the more you prioritize it from the get go is better because you're not going to let yourself get to the point where you're burning out and then trying to kind of backpedal.

Britta Weickert:

Oh, yeah. So this is, this brings up a really good point, especially if somebody was like a new entrepreneur. Let's say somebody is a brand new entrepreneur and they're listening to this and they're just like, I just want to know how to attract clients. I don't really care about working on myself. I'll work on myself later when I'm making a bunch of money because you know, this thought right there, probably everybody thinks what would you say to them?

India Jade:

Yeah, I get it. I get it. Most of us have thought out and a lot of us have been there, but like take it from someone who's been there and done it. It's not worth it. Even if you got some groves up fast, like you might start to grow your business, but it is just not sustainable to go all in all masculine, all strategy all the time. Right. You're going to crash and burn at some point. And the damage you will then do when you hit that point is going to be worse than to actually let yourself take it on time. Do the mindset, what do the shit do the inner work do the stuff that you need to do. Now it's going to be more sustainable and actually. A better growth in the long run, because you're not going to suddenly hit a point where you're crashing and burning and then, you know, either stagnating or actually end up taking 10 steps back because you haven't looked off to yourself.

Britta Weickert:

Yeah, absolutely. And I think you said this before, but when you look up to yourself, you are better at your job and that makes you better with your clients. And that actually is part of the attraction marketing, right? That is what's going to attract people.

India Jade:

For sure. And it's not, I think sometimes people can get a bit, it's not about like pretending everything's great and that you can't have bad days. You can't that I talk a lot about when I'm going through hard times and I still have down days and stuff. It's about just doing the fucking work and like allowing yourself to put yourself first. Allowing yourself to be a fucking human, right? Like you don't have to. I think when you're, especially when you're new, you just feel like you need to show up perfectly all the fucking time. Something else. I just don't believe in, but like showing as perfectly and I am a recovering perfectionist. That's, that's been a big one for me, but I think once you can let go of that, you'll make it so much fucking easier for yourself. You have this vision that needs like show up and always be on and always do the fucking thing and do 101 things at once. the thing is that people don't actually relate to perfect. Like you people think that that's what they need to do to assert yourself as an authority, but actually the authority that people really connect to are the ones that just real fucking people that are honest and open and rural and out there doing the damn thing, their own way.

Britta Weickert:

If you were to leave everybody with one last tip for attraction, magnetic marketing, what would it be?

India Jade:

Ooh, good question. When to, I think playing off of what we talked about earlier is just, don't be afraid to be your fucking self, like put yourself out there. And remember that the people that are your people are always going to connect to you when you're being your most raw, real self, you don't have to give a shit about the people that will judge you just go out there and do it. And when in doubt, I think something that can be really helpful is to ask yourself what you needed to hear like you two steps back, right? Our ideal client is so often just us two steps back. And we can get, so in our heads, like we spoke about before about whether we're doing the right things and what to say and what to do. So sometimes just take a step back and be like, what did I need to hear? What did, what would have helped me? What did I not have when I was in my ideal client's position? Because you've got the experience, right? You know what you need to do, you know, what you need to hit and coming from that Rudy role space of your own experience and just sharing it authentically as yourself and being honest about your own story. That's, what's really going to connect with your ideal clients.

Britta Weickert:

Awesome. I love it. Thank you. So, tell everybody where can they find you? What do you have coming up next? And yeah, how can they.

India Jade:

You can find me on Instagram that's far and only hangout I'm at India, Jade coaching. And I have just launching at the moment, a new mini mind it's brand new it's hold the rule break as many mind, taking the really small intimate group of women. And over eight weeks, we are helping you break the fucking rules, shut the sheds and learn how to build your business your way. So it's all about finding what's right for you finding the strategies that work. So you and. Yeah. Building your business in a way that feels good. And it's a festival too, obviously. So it's going to be amazing.

Britta Weickert:

Awesome. Thank you so much. All right till the next one. Thank you. Thank you.

Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

Do you usually overthink the sh*t out of situations or are you in a high vibe flow with your stresses? You control your thoughts, even as life gets tough as hell. Positivity comes from within.  Here are 10 tips on how to be more positive every single day. Having constant ups and downs and dealing […]

CONNECT

elsewhere:

stay a awhile + BINGE

PODCAST

subscribe on

YOUTUBE

Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out meh

Check out my 

INSTA